James Cameron, 68, has recently described Avatar: The Way of the Water as "the worst business case in movie history." Cameron said the film was too expensive to produce and it needs to make $2 billion just to break even in terms of investment.
Oscar winner Cameron didn't elaborate on the exact numbers involved.
But why does Cameron think the new Avatar is the worst business case in history? According to the director, in order for it to make a profit, the movie has to be the third or fourth highest-grossing movie in history. "That's your threshold. That's your break even," Cameron said.
Avatar: The Way of the Water reportedly has a budget of $250 million, and if true, it is one of the most expensive movies ever made. That's without marketing and other costs.
As of today, the third and fourth highest-grossing movies in history are Cameron's Titanic ($2.2 billion) and Star Wars: The Force Awakens ($2.07 billion).
The original 2009 Avatar is the highest-grossing film in history, that has made $2.92 billion. Cameron said the movie had such a good box office performance because it was "an all-consuming emotional experience that leaves you wrung out by the end of the movie." He went on to say that it had "groundbreaking visual effects," and it was still relevant even more than a decade after its release.
However, more than ten years ago not everyone believed in the original Avatar. Cameron said that at the time, a Fox executive, while reviewing the preliminary film, wanted Cameron to make changes. But Cameron stood his ground, and Avatar remained unchanged, becoming the highest-grossing film in history.
"I said something I've never said to anyone else in the business," Cameron said. "I think this movie is going to make all the goddamn money. And when it does, it will be too late for you to love the movie. The time to love the movie is today. I'm not asking you to make a statement about the movie contrary to what you feel. But just know that I will always remember. No matter how complimentary you are about the movie in the future, when it makes all the money. You won't be able to come up to me and praise the movie and say, "Look what we did together." You won't be able to do that. At this point that studio executive lost his temper and attacked me. And I told him to get the hell out of my office."
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Cameron's Avatar: The Way of Water will be released in December.
Source: masala.com
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